What I Do
Social Media Strategy
I help clients make the most of their social media efforts. Together we determine how to best leverage your accounts and create a social media strategy that achieves your business objectives.
I'm not just a strategist. I'm a creator too! My skills include creating and managing content across all social media channels, even for growing platforms like Pinterest and TikTok.
Advertising on Social Media
Social advertising isn't only about throwing money behind your posts. I'm versed in analyzing data from organic posts, leveraging audience insights, and implementing best practices to use social advertising to supercharge a social media strategy.
I am equipped to dissect various metrics to uncover which social media efforts are paying off the most. From there I'll find ways to optimize your accounts and content.
My years of experience and willingness to learn new skills make me an excellent teacher and facilitator. I've helped clients increase their teams' capacity to execute a social media strategy through tailored workshops focusing on marketing fundamentals.
Hi, I'm Erica!
Personable. Experienced. Professional.
I’ve been a professional Social Media Manager in the non-profit space since 2019. I always strive for meaningful results and believe in creating content and partnerships with a purpose. My goal is to see other marketers win, so check out some of my project and resources!
What People Are Saying
I can't thank you enough for your agility, responsiveness, and thoughtfulness. You are an amazing asset and thought partner.